Digital Media

I expanded client communities and assisted in locating target audiences by developing web content and social media strategies for St. Louis Community College Continuing Education and Workforce Solutions Group.

I initiated an email marketing program to increase brand awareness.
I created brand and campaign-specific best practices guides for social media usage.
I collected and researched data to compile into analytical reports in order to take the next step in brand awareness.
I facilitated and promoted daily social media conversations and developed authentic content to be published on social media regularly.
I initiated social media advertising campaigns for promotion of Continuing Education and Workforce Solutions Group targeting unique audiences for varied professional and personal development programs.

Web Content

I reorganized content for the Continuing Education area to develop a new architecture for communicating the stories of Continuing Education. I built program pages to align with the new packaging of courses and training programs for both professional development and personal enrichment. In addition, I updated content to reflect the new look and feel of Continuing Education.

Email marketing

I developed an email template for professional development and personal enrichment programs.

I built targeted email lists for 150 different programming areas.
I create a seasonal marketing strategy to deliver email marketing regularly throughout a 18-20 week semester.
I decreased printing and direct mail costs by 60%.
I've increased awareness and enrollment by 10% to 15% year over year for the last six years.

Facebook

I established Facebook pages for three major groups: STLCC Continuing Education, Workforce Solutions Group and College for Kids.

I produced content (graphic, video and writing) for each audience based on seasonal needs.
I created targeted audiences and wrote and produced advertisements for specific programming increasing purchases by 15%.
I increased brand awareness by 20% through the use of social media and helped maintain presence on the web.

I produced content for the STLCC LinkedIn pages regarding professional development opportunities in Continuing Education and Workforce Solutions Group.

I created graphic elements used in advertising Workforce Solutions Group events.
For our professional development areas, I researched digital communities to identify influencers and developed and executed outreach strategies.
I created targeted audiences and wrote and produced advertisements for specific programming increasing brand awareness in workforce training.