
Strategic Planning & Marketing
I've developed comprehensive marketing plans for a wide spectrum of programs to engage a variety of target audiences. I've leveraged community partners and developed distribution channels to build brand awareness and reach specific markets. I have designed email, direct mail and point of sale marketing strategies for all types of educational products.

Social Media Strategy
I have experience in developing and implementing social media strategies with Facebook, LinkedIn, Twitter and blogs that increased program and brand awareness, increased sales and expanded the online presence well beyond the traditional website.

Video Marketing
I have produced, written and directed videos used for program marketing on LinkedIn, YouTube, Facebook and email marketing.

Adobe Creativity
I have over 10 years experience working with Adobe products with both Mac and PC.
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InDesign - Print Materials - Expert
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Photoshop - Graphic Design - Expert
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Illustrator - Graphic Design - Expert
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Dreamweaver - Web Design - Proficient
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AfterEffects - Video Graphics/Animation - Proficient
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Premiere Pro - Video - Proficient

Measurements
I have exceptional analysis skills. I am highly skilled at taking data and using it as a tool to build strategy and design. I regularly use survey tools, focus groups and feedback for product redesign and development.